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About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

Past Sales Featuring Bjorn Borg & more

Sale Ended August 21, 2014

Mosmann Australia Underwear

This underwear from the go-to Australian brand will ensure you look as good under your clothes as you do with them on. Designed in a variety of prints and bold colors typical of Aussie surf culture, these trunks, tees, briefs, and more are for the guy looking for something a bit more fun (think eye-catching stripes, plaid, or neon yellow).

Sale Ended June 24, 2014

Weekly Roundup: Our Top Picks

Our favorite brands and styles from this week's slew of sales.

Sale Ended June 28, 2014

Bright & Bold Underwear

Yeah, so most people won’t be seeing them, but for those who do, why not make your underwear a little more exciting than a pair of tighty whities? These selections from Diesel, Tommy John, 2(x)ist, and more come in colorful trunk, brief, and boxer options to ensure that when you’re down to your underwear, you’ll be anything but boring.

Sale Ended July 28, 2014

Basic Essentials: Blue Trunks

This sale is a great showcase for the foundation of a man's wardrobe, in navy, aqua, and everything in between, from top brands like Calvin Klein, Diesel, 2(x)ist, and more.