Bjorn Borg & more

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About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

Past Sales Featuring Bjorn Borg & more

Sale Ended March 17, 2015

24-Hour Steals

A selection of top-notch gear to start the work week in style.

Sale Ended May 19, 2015

Weekly Roundup: Buyers' Top Picks

Our favorite brands and styles from this week's sales

Sale Ended April 15, 2015

Underwear Upgrade

Below-the-belt briefs, boxers, and more by brands like Under Amour and Tommy Hilfiger

Sale Ended May 13, 2015

PACT Underwear

Super soft organic cotton trunks, boxer briefs, socks, and more