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About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

Past Sales Featuring Bjorn Borg

Sale Ended January 16, 2014

Foundations of Style: Underwear & Socks

Though so often neglected, a man’s underwear is the foundation upon which a fantastic get-up is built. And this sale has everything — from colorful, sporty numbers to classic, minimalist options. So whatever your style, we’ve got what you need to make sure your base layer is as stylish as your outward-facing look.

Sale Ended January 10, 2014

Colorful Underwear

Yeah, so most people won’t be seeing them, but for those who do, why not make your underwear a little more exciting than a pair of tighty whities? These selections from Diesel, Bjorn Borg, 2(x)ist, and more come in colorful trunk, brief, and boxer options to ensure that when you’re down to your underwear, you’ll be anything but boring.

Sale Ended January 22, 2014

Stock Up: Socks & Underwear

The clothes you have on underneath are just as important as the ones you wear on the outside, and this sale has no lack of underwear and sock options to make sure your underwear game is up to par. Whether you’re just looking to replace a couple old pairs or need a full restock, there are plenty of choices here from Diesel, Calvin Klein, Emporio Armani, and more to make sure you look as stylish with your clothes off as you do with them on.

Sale Ended January 03, 2014

Performance Underwear

Refresh (or restock) your basics drawer with this great selection of underwear, tees and pajama bottoms. Whether you’re a boxers, briefs, or boxer briefs man, there’s plenty here to make sure you’re well stocked for the season ahead, from top brands, including Diesel, Calvin Klein, and 2(X)IST.