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About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

New Sales Featuring Bjorn Borg

Shop 1 New Sales

Past Sales Featuring Bjorn Borg

Sale Ended March 14, 2014

Stock Up: Boxers & Briefs

The clothes you have on underneath are just as important as the ones you wear on the outside, and this sale has no lack of brief and boxer options to make sure your underwear game is up to par. Whether you’re just looking to replace a couple old pairs or need a full restock, there are plenty of choices here from Emporio Armani, Calvin Klein, 2(x)ist, and more to make sure you look as stylish with your clothes off as you do with them on.

Sale Ended June 19, 2014

Performance Underwear

Refresh (or restock) your basics drawer with this great selection of underwear, tees and pajama bottoms. Whether you’re a boxers, briefs, or boxer briefs man, there’s plenty here to make sure you’re well stocked for the season ahead, from top brands, including Puma, Tommy John, and Athletic Recon.

Sale Ended April 17, 2014

Stock Up: Boxers & Briefs

The clothes you have on underneath are just as important as the ones you wear on the outside, and this sale has no lack of brief and boxer options to make sure your underwear game is up to par. Whether you’re just looking to replace a couple old pairs or need a full restock, there are plenty of choices here from Emporio Armani, Calvin Klein, 2(x)ist, and more to make sure you look as stylish with your clothes off as you do with them on.

Sale Ended May 14, 2014

Performance Underwear

Refresh (or restock) your basics drawer with this great selection of underwear, tees and pajama bottoms. Whether you’re a boxers, briefs, or boxer briefs man, there’s plenty here to make sure you’re well stocked for the season ahead, from top brands, including New Balance, Calvin Klein, and 2(x)ist.