Featured Looks

About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

New Sales Featuring Bjorn Borg & more

Shop 2 New Sales

Past Sales Featuring Bjorn Borg & more

Sale Ended January 16, 2014

Foundations of Style: Underwear & Socks

Though so often neglected, a man’s underwear is the foundation upon which a fantastic get-up is built. And this sale has everything — from colorful, sporty numbers to classic, minimalist options. So whatever your style, we’ve got what you need to make sure your base layer is as stylish as your outward-facing look.

Sale Ended July 15, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.

Sale Ended January 10, 2014

Colorful Underwear

Yeah, so most people won’t be seeing them, but for those who do, why not make your underwear a little more exciting than a pair of tighty whities? These selections from Diesel, Bjorn Borg, 2(x)ist, and more come in colorful trunk, brief, and boxer options to ensure that when you’re down to your underwear, you’ll be anything but boring.

Sale Ended May 28, 2014

Boxers Feat. Max Holiday

Liven up your underwear drawer with a slew of bold, colorful basics.