Bjorn Borg

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About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

Past Sales Featuring Bjorn Borg

Sale Ended January 30, 2013

Björn Borg

Widely regarded as the first “rock star” of tennis, Bjorn Borg has taken his flashy skills off the court with his eponymous line of men’s basics. Whether you’re watching Wimbledon re-runs in the plaid pajama pants (you do that too right?) or looking to upgrade your underwear drawer with some bold prints, it’s match point and Borg’s serving for the win with this sale.

Sale Ended December 10, 2012

The Underwear Shop

Never underestimate the importance of a good boxer or brief. Choose from an assortment of underwear from brands like Diesel, Emporio Armani, and of course, Calvin Klein. Whether you're looking for something simple or something with a bit more personality, we've created a one-stop shop for all your underwear needs.

Sale Ended May 29, 2013

Björn Borg Underwear

It's no surprise that the icon of '70s tennis fashion knows a thing or two about sporty style, and that quality is on full display in this colorful selection of underwear and socks.

Sale Ended March 08, 2013

Bright Boxers, Briefs & More

The clothes you wear are just as important as what you wear underneath, and this sale has no shortage of bold underwear options. Whether you’re just looking to replace a couple old pairs or need a full restock, there are plenty of choices (Emporio Armani, Calvin Klein, Puma, and more) to make sure you look as stylish with your clothes off as you do with them on.