Bjorn Borg

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About Bjorn Borg

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

Past Sales Featuring Bjorn Borg

Sale Ended May 29, 2013

Björn Borg Underwear

It's no surprise that the icon of '70s tennis fashion knows a thing or two about sporty style, and that quality is on full display in this colorful selection of underwear and socks.

Sale Ended August 05, 2013

Basics Under $19

Refresh your underwear drawer with a slew of top-notch basics, including boxers, briefs, socks, and more. These deals only come once a year, so if that’s about as often as you buy your underwear consider this an impeccably timed sale.

Sale Ended August 19, 2013

Socks & Underwear Under $20

Don't miss these great deals on top brands like SOCK IT TO ME, Tommy John, Happy Socks, and more.

Sale Ended September 01, 2013

Socks & Underwear

The clothes you wear are just as important as what you wear underneath them, and this sale has no lack of underwear and sock options, from Puma, Emporio Armani, Punto, and more. Whether you’re just looking to replace a couple old pairs or need a full restock, there are plenty of choices to make sure you look as stylish with your clothes off as you do with them on.