Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.
A selection of top-notch gear to start the work week in style.
Restock your drawers with underwear, socks, and lounge-worthy layers by Mosmann Australia, Punto, and more
Our favorite brands and styles from this week's sales
Below-the-belt briefs, boxers, and more by brands like Under Amour and Tommy Hilfiger