Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.
It's no surprise that the icon of '70s tennis fashion knows a thing or two about sporty style, and that quality is on full display in this colorful selection of underwear and socks.
Refresh your underwear drawer with a slew of top-notch basics, including boxers, briefs, socks, and more. These deals only come once a year, so if that’s about as often as you buy your underwear consider this an impeccably timed sale.
Colorful and patterned trunks, briefs, socks, and more from companies we love.
Featuring quirky, loud, and often downright hilarious motifs (“Bjorn Loves John,” anybody?), not to mention a particularly flattering v-shaped cupping system, Borg basics are custom-made for those who like to make a statement. What else would you expect from the rockstar of tennis?