Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.
Widely regarded as the first “rock star” of tennis, Bjorn Borg has taken his flashy skills off the court with his eponymous line of men’s basics. Whether you’re watching Wimbledon re-runs in the plaid pajama pants (you do that too right?) or looking to upgrade your underwear drawer with some bold prints, it’s match point and Borg’s serving for the win with this sale.
Looking sharp in the spring — especially spring 2013 — is all about smart use of color. That's exactly what you'll find here. Click through the slideshow at left for three different takes on colorful trousers for spring, and hot to wear each. Then shop the sale below to make the look your own.
Whether you’re talking about the bright geometric patterned options from Bjorn Borg or the bold multi-packs from Richer Poorer, there’s nothing boring about the socks on offer here.
It's no surprise that the icon of '70s tennis fashion knows a thing or two about sporty style, and that quality is on full display in this colorful selection of underwear and socks.