Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.
Who said underwear has to be boring — why can’t it feature stripes, plaids, and prints that make the rest of our wardrobe stand out? Bjorn Borg’s boxers, briefs, and tees give your underclothes all the volume you’ve ever wanted, without stepping out of the clean lines and modern designs for which the Swedes are famous.
Widely regarded as the first “rock star” of tennis, Bjorn Borg has taken his flashy skills off the court with his eponymous line of men’s basics. Whether you’re watching Wimbledon re-runs in the plaid pajama pants (you do that too right?) or looking to upgrade your underwear drawer with some bold prints, it’s match point and Borg’s serving for the win with this sale.
A selection of top-notch gear to start the work week in style.
Never underestimate the importance of a good boxer or brief. Choose from an assortment of underwear from brands like Diesel, Emporio Armani, and of course, Calvin Klein. Whether you're looking for something simple or something with a bit more personality, we've created a one-stop shop for all your underwear needs.