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Björn Borg Underwear

Björn Borg Underwear

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

New Björn Borg Underwear Sales

Featured Products

Past Sales Featuring Björn Borg Underwear

Björn Borg Underwear Socks & Underwear Under $10
SALE ENDED ON: May 10, 2013

Socks & Underwear Under $10

If ever there was an opportunity to refresh that underwear drawer of yours, this is it. Featuring a great assortment of trunks and boxers from brands like Bjorn Borg, not to mention bold socks from Florsheim by Duckie Brown and more, at under $10 you should be asking not which, but how many of these you’ll grab.
Björn Borg Underwear Must-Have Basics
SALE ENDED ON: May 9, 2013

Must-Have Basics

From understated solids to spring-ready colors and patterns, there's plenty here to refresh (or restock) your underwear drawer. Featuring some of your favorite brands like New Balance, Ben Sherman, 2(x)ist, and more, the best part of these basics is they fit even better than they look.
Björn Borg Underwear How to Wear It: The Statement Sock
SALE ENDED ON: May 7, 2013

How to Wear It: The Statement Sock

If going sans socks isn’t something you’re into, opt for adding some panache to your ankle with these striped, patterned, and boldly colored options. The trick to pulling them off? Keep the trouser plain and straightforward; simultaneously, you'll minimize clashing and maximize contrast. Paired with casual kicks from Brooks Brothers, Grenson, and Walk-Over, as well as a slew of slim trousers, you’ll be plenty prepared to add a little spring into your step.
Björn Borg Underwear Sunday Night Steals
SALE ENDED ON: April 30, 2013

Sunday Night Steals

Take the edge off the weekend’s final moments with these incredible deals. From sleek blazers to dress shirts to footwear and more, this sale is chock full of ways to update your wardrobe without breaking the bank. Sunday night just got a little bit better.
Björn Borg Underwear Style Steals: Up to 80% Off
SALE ENDED ON: March 24, 2013

Style Steals: Up to 80% Off

You've got 24 hours to grab a whole host of men's gear at unbeatable prices — spring-ready shorts, T-shirts, pants, accessories, and much more. So even if your alma mater ends up losing their first game in OT, at least the resulting retail therapy won’t break the bank with these incredible deals.

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