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Björn Borg Underwear

Björn Borg Underwear

Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.

Featured Products

Past Sales Featuring Björn Borg Underwear

Björn Borg Underwear Back to Basics
SALE ENDED ON: June 20, 2013

Back to Basics

This assortment offers a great opportunity to stock up on the foundations of any stylish wardrobe, including tees, boxers, briefs, and more from brands like 2(x)ist, Bjorn Borg, and Diesel.
Björn Borg Underwear Björn Borg Underwear
SALE ENDED ON: May 29, 2013

Björn Borg Underwear

It's no surprise that the icon of '70s tennis fashion knows a thing or two about sporty style, and that quality is on full display in this colorful selection of underwear and socks.
Björn Borg Underwear Back to Basics
SALE ENDED ON: May 23, 2013

Back to Basics

Refresh (or restock) your underwear drawer with this greast selection of straightforward basics. Whether you’re a boxers, briefs, or boxer briefs man, there’s plenty here to make sure you’re well stocked for the season ahead.
Björn Borg Underwear Socks & Underwear Under $10
SALE ENDED ON: May 10, 2013

Socks & Underwear Under $10

If ever there was an opportunity to refresh that underwear drawer of yours, this is it. Featuring a great assortment of trunks and boxers from brands like Bjorn Borg, not to mention bold socks from Florsheim by Duckie Brown and more, at under $10 you should be asking not which, but how many of these you’ll grab.
Björn Borg Underwear Must-Have Basics
SALE ENDED ON: May 9, 2013

Must-Have Basics

From understated solids to spring-ready colors and patterns, there's plenty here to refresh (or restock) your underwear drawer. Featuring some of your favorite brands like New Balance, Ben Sherman, 2(x)ist, and more, the best part of these basics is they fit even better than they look.
Björn Borg Underwear How to Wear It: The Statement Sock
SALE ENDED ON: May 7, 2013

How to Wear It: The Statement Sock

If going sans socks isn’t something you’re into, opt for adding some panache to your ankle with these striped, patterned, and boldly colored options. The trick to pulling them off? Keep the trouser plain and straightforward; simultaneously, you'll minimize clashing and maximize contrast. Paired with casual kicks from Brooks Brothers, Grenson, and Walk-Over, as well as a slew of slim trousers, you’ll be plenty prepared to add a little spring into your step.

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