In the 1970s, Boast was <i>the</i> clothing brand of choice among fun-loving, irreverent preppy types and "those on the outside of the inside." Founded by pro tennis player Bill St. John in 1972, Boast claimed Greenwich, Connecticut as its home base, and outfitted everyone from the Yale squash team to former U.S. president George W. Bush in its country club-inspired polo shirts — hand-embroidered with the company’s signature Japanese maple leaf logo. Now headed by Ryan Babenzien, Boast has been winning over a new generation with an apparel collection featuring timeless men’s polos and plaid button-down shirts, women’s T-shirt dresses and tennis skorts, blazers and warm-up jackets, and more. Made from Peruvian cotton, Boast’s polo shirts come in countless vibrant colors as well as pinstripe patterns. As part of its rebirth, Boast has been working with Partners & Spade, the agency founded by Jack Spade founder (and Mr. Kate Spade) Andy Spade.
Casual essentials for your upper half from brands like Jack Spade, Orlebar Brown, and Gant.
Keep it cool with warm-weather must-haves from Gant Rugger, Hurley, Alternative, and more.
Don’t call it a comeback. Originally conceived in 1973 by Bill St. John and recently reinvigorated by Partners & Spade, Boast has been capturing the attention of menswear aficionados everywhere. This sale exemplifies their irreverent country club style with a variety of bold colored polos, sweatpants, tees, and more. Featuring the signature Japanese maple leaf (though some may say its silhouette is more akin to that of a certain mood-altering plant), these shirts are as well suited for the tennis court as they are for the club room bar.
Spring is here to stay, and with that comes a need to reevaluate your wardrobe strategy. Refine yours with this selection from top brands like Theory, Marc by Marc Jacobs, and Brooks Brothers, from rain slickers to vests to windbreakers.