Featured Looks

See All Boppy Products

About Boppy

Boppy has won American Baby magazine’s Best Baby Product of the Year award 10 times — an accomplishment that’s even more impressive when you consider that thousands of moms nationwide cast the deciding votes. Founded in 1989 by a young Colorado-based mother and designer named Susan Brown, Boppy started out with just one product: an ergonomically designed, C-shaped breastfeeding pillow that both helped babies to sit upright and protected Mom from back and neck strain. Today Boppy’s collection includes its popular pillows and cheerful slipcovers as well as newborn loungers, play gyms and mats, and the Boppy Bounce in Comfort Bouncer: a super-cute bouncy chair that features detachable toys and plays relaxing music.

New Sales Featuring Boppy

Shop 4 New Sales

Past Sales Featuring Boppy

Sale Ended May 29, 2014

Maternity: Up to 80% Off

Don’t miss out on flattering essentials, from colorful tops to printed maxi dresses.

Sale Ended February 01, 2014

Maternal America & More

Moms-to-be, have your pick of these polished everyday wears to keep you (and your bump) looking chic. The empire-waist dresses are beautifully nipped and draped to accentuate top halves, while stylish tops and comfy bottoms anchor each look.

Sale Ended April 20, 2014

Spring Maternity Dresses

Prep for sunny days ahead with flattering maxis, caftans, and more.

Sale Ended June 06, 2014

Nursing Essentials Feat. Boppy

The must-have gear new moms need.

More Styles by Boppy