Boppy has won American Baby magazine’s Best Baby Product of the Year award 10 times — an accomplishment that’s even more impressive when you consider that thousands of moms nationwide cast the deciding votes. Founded in 1989 by a young Colorado-based mother and designer named Susan Brown, Boppy started out with just one product: an ergonomically designed, C-shaped breastfeeding pillow that both helped babies to sit upright and protected Mom from back and neck strain. Today Boppy’s collection includes its popular pillows and cheerful slipcovers as well as newborn loungers, play gyms and mats, and the Boppy Bounce in Comfort Bouncer: a super-cute bouncy chair that features detachable toys and plays relaxing music.
Prep for every important first with easy-to-use strollers, high chairs, and more.
A curated list of our must-haves for the season
Put a seasonal stamp on their space with sunny patterns and soft pastel hues.
Standout picks from the week's most in-demand sales.