“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.
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These sturdy timepieces with artfully crafted cases are made to attract attention. The solid yet elegant Lucan puts the emphasis on the numbers 12, 4, and 8 (rather than 12, 3, 6, and 9), while the Benny’s face is totally off kilter — a small, but definitely interesting detail.