Breed & more

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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

Past Sales Featuring Breed & more

Sale Ended August 13, 2014

Early Access: The Dress Watch Feat. Lucien Piccard

Sharp timepieces that’ll accent a suited look just as well as they'll punch up a casual one.

Sale Ended January 16, 2014

Heritor Automatic

Sharp timepieces with a touch of flair.

Sale Ended September 08, 2015

Watches Feat. Heritor Automatic

Refined design in affordable timepieces to fit every taste

Sale Ended January 08, 2015

The Dress Watch

Refined timepieces for black tie, business, or just having the best wrist in any room.