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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed & more

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Past Sales Featuring Breed & more

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended December 21, 2013

Gifts Under $100

Budget-friendly picks for stylish guys — updated weekly.

Sale Ended August 13, 2014

Early Access: The Dress Watch Feat. Lucien Piccard

Sharp timepieces that’ll accent a suited look just as well as they'll punch up a casual one.

Sale Ended June 20, 2013

Breed Watches

These sturdy timepieces with artfully crafted cases are made to attract attention. The solid yet elegant Lucan puts the emphasis on the numbers 12, 4, and 8 (rather than 12, 3, 6, and 9), while the Benny’s face is totally off kilter — a small, but definitely interesting detail.

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