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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

Past Sales Featuring Breed & more

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended March 18, 2013

Watches Under $99

From elegant chronographs to sleek automatics, the best part of this sale isn’t the slew of stylish timepieces — it’s the unbeatable price. Well, okay, it’s a tie. Both are pretty great.

Sale Ended May 08, 2013

Spring Bling

Featuring the super popular bracelets from Miansai, a host of sleek timepieces from Triwa, Carucci, and Cerruti, and more, there’s plenty on offer to add a bit of personality to your spring style.

Sale Ended February 05, 2013

Breed Watches

These sturdy timepieces with artfully crafted cases will no doubt grab the attention of onlookers. The solid yet elegant Lucan, Arnold and Alpha models emphasize the numbers 12, 8, 10 and 4, instead of the usual 12, 3, 6 and 9. But it’s not just the little details that separate these watches from the crowd—their durability, versatility and luxe quality ensure that they, and you, stand out.