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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed & more

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Past Sales Featuring Breed & more

Sale Ended March 18, 2013

Watches Under $99

From elegant chronographs to sleek automatics, the best part of this sale isn’t the slew of stylish timepieces — it’s the unbeatable price. Well, okay, it’s a tie. Both are pretty great.

Sale Ended February 05, 2013

Breed Watches

These sturdy timepieces with artfully crafted cases will no doubt grab the attention of onlookers. The solid yet elegant Lucan, Arnold and Alpha models emphasize the numbers 12, 8, 10 and 4, instead of the usual 12, 3, 6 and 9. But it’s not just the little details that separate these watches from the crowd—their durability, versatility and luxe quality ensure that they, and you, stand out.

Sale Ended April 14, 2014

Swiss Legend Watches

A watch does more than just tells the time. It's a statement about who you are as a guy — and this selection from Swiss Legend features plenty of options to show some personality on your wrist. Whether you're after something formal for the office, something sturdy for the outdoors or something quirky for the creative suite, it's all here and more.

Sale Ended January 22, 2014

Trend Watch: Leather

Sharp timepieces ranging from dressy to sporty with sophisticated yet approachable straps.