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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed & more

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Past Sales Featuring Breed & more

Sale Ended February 07, 2013

Fashion Watches: Our Favorite Styles

Stay punctual in style with this collection of best-selling timepieces. Take your pick from classic divers, understated dress watches, and a few forward thinking styles that defy categorization but look amazing nonetheless.

Sale Ended September 24, 2015

Look Out: Our Favorite Frames

Shades with style, by Oliver Peoples, Ray-Ban, Super, and more top eyewear brands

Sale Ended November 26, 2012

Watches Under $100

Sure, your cell phone has a clock on it. But do you really want to be the guy who pulls out a Blackberry when someone asks him for the time? Didn’t think so. Get your watch game in order with this massive selection of sporty divers, casual models, and more — all priced at $100 or less.

Sale Ended August 20, 2015

Polished Watches Feat. Movado

Modern elegance from a few of the most timeless names in accessories

More Styles by Breed