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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed & more

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Past Sales Featuring Breed & more

Sale Ended February 07, 2013

Fashion Watches: Our Favorite Styles

Stay punctual in style with this collection of best-selling timepieces. Take your pick from classic divers, understated dress watches, and a few forward thinking styles that defy categorization but look amazing nonetheless.

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended June 28, 2014

Up to 70% Off: Bracelets & Watches

Whether you're a wear-one-at-a-time kinda guy, or someone who prefers a full-blown wrist party, bracelets are the best way to jazz up a simple oxford shirt and broken-in denim type outfit. This sale features leather, cloth and fine-metal bracelets from Daniel Wellington, Miansai, and more, plus watches from Triwa and AVI-8.

Sale Ended October 22, 2013

Breed Watches

These sturdy timepieces with artfully crafted cases are made to attract attention. The solid yet elegant Lucan puts the emphasis on the numbers 12, 4, and 8 (rather than 12, 3, 6, and 9), while the Bravo looks like it could be worn by a military test pilot.