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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

Past Sales Featuring Breed & more

Sale Ended September 24, 2015

Look Out: Our Favorite Frames

Shades with style, by Oliver Peoples, Ray-Ban, Super, and more top eyewear brands

Sale Ended August 27, 2015

Watches Under $100

Stunning timepieces at can’t-miss prices

Sale Ended August 20, 2015

Polished Watches Feat. Movado

Modern elegance from a few of the most timeless names in accessories

Sale Ended June 01, 2015

Watches by August Steiner & More

From elegant to sleek, a ​selection of watches will stand the test of time

More Styles by Breed