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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

Past Sales Featuring Breed & more

Sale Ended April 20, 2015

Early Access: Day-Glam Watches Feat. Versace

Chic, modern and luxurious timepieces by the iconic Italian house

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended August 20, 2015

Polished Watches Feat. Movado

Modern elegance from a few of the most timeless names in accessories

Sale Ended April 02, 2015

Most Coveted Watches

Bulova, Lucien Piccard, and more investment-worthy brands soaked in status

More Styles by Breed