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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

Past Sales Featuring Breed & more

Sale Ended April 20, 2015

Early Access: Day-Glam Watches Feat. Versace

Chic, modern and luxurious timepieces by the iconic Italian house

Sale Ended February 05, 2013

Breed Watches

These sturdy timepieces with artfully crafted cases will no doubt grab the attention of onlookers. The solid yet elegant Lucan, Arnold and Alpha models emphasize the numbers 12, 8, 10 and 4, instead of the usual 12, 3, 6 and 9. But it’s not just the little details that separate these watches from the crowd—their durability, versatility and luxe quality ensure that they, and you, stand out.

Sale Ended April 02, 2015

Most Coveted Watches

Bulova, Lucien Piccard, and more investment-worthy brands soaked in status

Sale Ended December 08, 2014

Fashion Watches Feat. Triwa

Add a tasteful dose of color to your wrist with these stylish timepieces.