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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed

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Past Sales Featuring Breed

Sale Ended September 24, 2015

Look Out: Our Favorite Frames

Shades with style, by Oliver Peoples, Ray-Ban, Super, and more top eyewear brands

Sale Ended May 11, 2015

Watches by Porsamo Bleu & Breed

Bold timepieces featuring precise movements and durable construction

Sale Ended August 13, 2014

Early Access: The Dress Watch Feat. Lucien Piccard

Sharp timepieces that’ll accent a suited look just as well as they'll punch up a casual one.

Sale Ended January 08, 2016

All Occasion Watches

Timepieces for any hour

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