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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed & more

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Past Sales Featuring Breed & more

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended July 21, 2014

Watches Under $100

Sure, your cell phone has a clock on it. But do you really want to be the guy who pulls out a Blackberry when someone asks for the time? Didn’t think so. Get your watch game in order with this massive selection of sporty divers, casual models, and more — all priced at $100 or less.

Sale Ended October 11, 2013

The Active Watch

When it comes to sporty timepieces, watches whose primary function is to keep track of your lap times on the track aren't the only option. These watches from Bull Titanium, Shield Watches, and Akribos XXIV can do time a lap, sure, but they'll also look right at home with a suit. Choose from everything from understated black pieces to ones with burnt orange faces.

Sale Ended April 28, 2014

Breed Watches

These sturdy timepieces with artfully crafted cases are made to attract attention. The solid yet elegant Lucan puts the emphasis on the numbers 12, 4, and 8 (rather than 12, 3, 6, and 9), while the Gunar looks like it could be worn by a military test pilot.