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About Breed

“Proud to be different” is the motto of Breed Watches, a Michigan-based company that designs a timepiece for every style and personality type. For aspiring aristocrats, the Gatsby chronograph watch features a polished surgical-steel body, Art Deco-style numerals and a crocodile strap; for the rebellious, the Swiss quartz Lacan and Alpha models emphasize the numbers 4, 8, 10 and 12 instead of the usual 3, 6, 9, and 12. Is German design your thing? Check out the Gunar, which features a square-shaped watch face and a practical date indicator. It’s not just the little details that distinguish Breed watches from the pack: their durability, versatility and luxe quality ensure that they, and you, attract attention.

New Sales Featuring Breed & more

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Past Sales Featuring Breed & more

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended October 12, 2014

Thursday Style Sessions: Watches

A classic timepiece is the ultimate mark of sophistication.

Sale Ended June 27, 2014

Swiss Legend Watches

A watch does more than just tells the time. It's a statement about who you are as a guy — and this selection from Swiss Legend features plenty of options to show some personality on your wrist. Whether you're after something formal for the office, something sturdy for the outdoors or something quirky for the creative suite, it's all here and more.

Sale Ended October 21, 2013

Trend Watch: Blue

Blue is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Joshua & Sons to sophisticated, exposed-movement versions by Akribos XXIV.