Briati founder Sylvia Heiden was born to be a jewelry designer. Hailing from Antwerp, Belgium, one of the world’s top cities for diamond trading, Heiden comes from a long line of jewelers and studied design at New York City’s Fashion Institute of Technology — eventually making the Big Apple her home. Launched in 2006, Briati features an adorable and quite diverse collection of jewelry for kids, including colorful enamel earrings and dainty charm necklaces as well as engravable baby bracelets and pearls. There’s even a personalized silver pacifier holder for bling-loving babies. Briati’s genuine 14-karat gold studs — shaped like little ladybugs, hearts, stars, and other cute designs — are made for kids but are equally likely to appeal to Moms.
With spring comes a whole crop of new colors — purples, pinks, yellows, and greens take on lighter shades as the weather warms up. So give your child's wardrobe a burst of brightness with these dresses, polos, cardigans, and more.
Festive looks for a season of dressing up.
Give your little one the royal treatment with this majestic collection. Beauty and the Beast and Tinkerbell dolls take kids' imaginations on a wild ride, and princess-themed bedding and toy chests turn rooms into a fairy-tail inspired space. We even have costumes that let your dreamer play the part.
Oh, baby! There are so many things to do before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys, and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.