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About Briati

Briati founder Sylvia Heiden was born to be a jewelry designer. Hailing from Antwerp, Belgium, one of the world’s top cities for diamond trading, Heiden comes from a long line of jewelers and studied design at New York City’s Fashion Institute of Technology — eventually making the Big Apple her home. Launched in 2006, Briati features an adorable and quite diverse collection of jewelry for kids, including colorful enamel earrings and dainty charm necklaces as well as engravable baby bracelets and pearls. There’s even a personalized silver pacifier holder for bling-loving babies. Briati’s genuine 14-karat gold studs — shaped like little ladybugs, hearts, stars, and other cute designs — are made for kids but are equally likely to appeal to Moms.

Past Sales Featuring Briati & more

Sale Ended May 26, 2013

Fit for a Princess: Disney Toys & More

Give your little one the royal treatment with this majestic collection. Beauty and the Beast and Tinkerbell dolls take kids' imaginations on a wild ride, and princess-themed bedding and toy chests turn rooms into a fairy-tail inspired space. We even have costumes that let your dreamer play the part.

Sale Ended September 20, 2013

Apparel & Accessories

Oh, baby! There are so many things to do before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys, and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.

Sale Ended January 17, 2014

Kids' Initial Necklaces & More

One cool way to make your kids stand out: Adorn them with one of Amelia Rose’s beautiful initial charm necklaces. Each features a bold letter embossed in gold on a dainty matching chain, and all the letters of the alphabet are represented, so whether you’ve got an Ava or a Zahara, you’re good to go.

Sale Ended April 18, 2014

Early Access: Kayce Hughes Girls' Dresses

Made-for-spring frocks in charming, vintage-inspired fabrics

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