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About Briati

Briati founder Sylvia Heiden was born to be a jewelry designer. Hailing from Antwerp, Belgium, one of the world’s top cities for diamond trading, Heiden comes from a long line of jewelers and studied design at New York City’s Fashion Institute of Technology — eventually making the Big Apple her home. Launched in 2006, Briati features an adorable and quite diverse collection of jewelry for kids, including colorful enamel earrings and dainty charm necklaces as well as engravable baby bracelets and pearls. There’s even a personalized silver pacifier holder for bling-loving babies. Briati’s genuine 14-karat gold studs — shaped like little ladybugs, hearts, stars, and other cute designs — are made for kids but are equally likely to appeal to Moms.

New Sales Featuring Briati & more

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Past Sales Featuring Briati & more

Sale Ended January 02, 2015

Fairest of Them All: Princess Costumes & More

Regale her with all things enchanted.

Sale Ended March 17, 2015

Twirl-Worthy Spring Dresses

Life-of-the-party pieces with plenty of whimsical frills.

Sale Ended March 02, 2015

The Perfect Easter Basket

The ultimate holiday treats: stuffed rabbits, classic storybooks, and more.

Sale Ended September 30, 2014

Little Miss Twin Stars: Up to 70% Off

Irresistibly playful jewelry embellished with flowers, butterflies, and bows.