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About Cake Lingerie

Dark toffee, cotton candy, meringue, and apple crumble aren’t just some of our favorite sweet treats — they’re also the names of nursing bras and other maternity essentials by Cake Lingerie. Designed to make moms-to-be feel “beautiful from the inside out,” Cake’s Dark Toffee convertible nursing bra, Cotton Candy luxury seamless nursing bra, Apple Crumble nightwear, and other lacy confections flatter women’s changing bodies and feature flexible wires and moldable cups to maximize comfort. Cake Lingerie founder Tracey Montford, a London-based creative arts teacher, founded Cake Lingerie in 2008 to ensure that pregnant women had access to maternity lingerie that offered both style and sex appeal. Montford’s efforts have paid off: Cake’s collections won the UK Lingerie Awards’ Maternity Brand of the Year honor in 2011 and have amassed a celebrity following that includes Heidi Klum and Kourtney Kardashian.

New Sales Featuring Cake Lingerie

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Past Sales Featuring Cake Lingerie

Sale Ended January 01, 2014

One of a Kind: Up to 80% Off

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, swimwear, and more.

Sale Ended June 19, 2014

Cake Lingerie for Moms-to-Be

Flexible bras, low-cut briefs, and stretch sleepwear effortlessly flatter your new figure.

Sale Ended August 26, 2014

Maternity Sleepwear Feat. Belabumbum

Stock up on soft, easy pieces to keep you cool and comfy all night long.

Sale Ended July 21, 2014

Nursing Essentials: Up to 70% Off

Summer wardrobe updates and essential gear for new moms and moms-to-be.

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