Cake Lingerie & more

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About Cake Lingerie

Dark toffee, cotton candy, meringue, and apple crumble aren’t just some of our favorite sweet treats — they’re also the names of nursing bras and other maternity essentials by Cake Lingerie. Designed to make moms-to-be feel “beautiful from the inside out,” Cake’s Dark Toffee convertible nursing bra, Cotton Candy luxury seamless nursing bra, Apple Crumble nightwear, and other lacy confections flatter women’s changing bodies and feature flexible wires and moldable cups to maximize comfort. Cake Lingerie founder Tracey Montford, a London-based creative arts teacher, founded Cake Lingerie in 2008 to ensure that pregnant women had access to maternity lingerie that offered both style and sex appeal. Montford’s efforts have paid off: Cake’s collections won the UK Lingerie Awards’ Maternity Brand of the Year honor in 2011 and have amassed a celebrity following that includes Heidi Klum and Kourtney Kardashian.

Past Sales Featuring Cake Lingerie & more

Sale Ended February 16, 2015

You! Lingerie for Moms-to-Be

Anything-but-basic foundations, from colorful nursing bras to lacy boyshorts.

Sale Ended October 30, 2013

Maternity Must-Haves: Dresses & More

Cooler weather and a growing belly mean that it's time to stock up on new clothes. These versatile finds come in bump-hugging and flow-y silhouettes, so choose your favorite. We've got dresses, wrap jackets, tees, leggings, and more — it's an array that will suit every haute mama's style.

Sale Ended May 16, 2015

Mom-to-Be Wardrobe: Designer Denim

Find your perfect fit from James Jeans, J Brand, and more

Sale Ended May 13, 2014

Weekly Roundup: Buyers' Top Picks

Our favorite brands and styles from this week's can't-miss sales.