Dark toffee, cotton candy, meringue, and apple crumble aren’t just some of our favorite sweet treats — they’re also the names of nursing bras and other maternity essentials by Cake Lingerie. Designed to make moms-to-be feel “beautiful from the inside out,” Cake’s Dark Toffee convertible nursing bra, Cotton Candy luxury seamless nursing bra, Apple Crumble nightwear, and other lacy confections flatter women’s changing bodies and feature flexible wires and moldable cups to maximize comfort. Cake Lingerie founder Tracey Montford, a London-based creative arts teacher, founded Cake Lingerie in 2008 to ensure that pregnant women had access to maternity lingerie that offered both style and sex appeal. Montford’s efforts have paid off: Cake’s collections won the UK Lingerie Awards’ Maternity Brand of the Year honor in 2011 and have amassed a celebrity following that includes Heidi Klum and Kourtney Kardashian.
Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, swimwear, and more.
Flexible bras, low-cut briefs, and stretch sleepwear effortlessly flatter your new figure.
Although moms and moms-to-be don't have a ton of time for pampering, the products here — which include body butter, foot cream, and stretch mark-stopping oils — will do wonders with just a few seconds of slathering. We've also got bras, panties, and more to help you feel sexy the whole way through.
Obviously, pregnancy can be uncomfortable at times — but this sale was designed to help keep you content. You'll find super-comfy tops, stylish leggings, maternity lounge wear, and Belly Bandits to help with tummy tightening post-delivery.