Launched in 2007 by Yohji Yamamoto, the clothing line Coming Soon offers men and women a casual, straightforward alternative to the renowned Japanese fashion designer’s more avant-garde designs. Distressed jeans, wrinkled cardigan sweaters, sleek cargo coats and sharp basics are at the heart of this diffusion label. Clean tailoring and modern fabrics make Coming Soon the perfect go-to brand for everyday, casual looks with an edge.
Occasionally we'll have a sale that is so comprehensive it defies description. But let’s try, anyway, shall we? Here goes: The Main Event gathers some of our favorite brands, from Acne to McQ to Reiss—not to mention Rogan and Rogue—into one massive sale that could only be called, well, The Main Event.
Put the shirt on your back with this brand blowout. Featuring go-to tailors like Façonnable, Ted Baker, Duncan Quinn and Calvin Klein, as well as edgier upstarts like Ever, ComingSoon and Billy Reid (<i>GQ</i>’s designer of the year), there are also plenty of brands that carve out their own unique style niche by walking the line between banker and artist. Check out the goods from Rogues Gallery, Converse John Varvatos and Alpha Industries, or stock up on T-shirts from kings of cotton C & C California, James Perse and adidas SLVR.
Asymmetrical daring and a knack for black run in the family, at least at Yohji Yamamoto’s house. The Japanese wizard’s ever-expanding variety of labels now includes the eponymous label from Yamamoto’s daughter, Limi Feu, with the occasional punk embellishment to his avant-garde aesthetic. (You’ll love the wool and angora gathered-back long-sleeve jacket.) Yamamoto’s own Comingsoon diffusion line also makes a stylish appearance. And what’s this? Polka dots on Dad’s expertly crafted originals? Apparently influence is a two-way street.
Designer Yohji Yamamoto is always at the forefront of style, and his edgy line of casualwear puts you there, too. Here’s what Coming Soon is bringing you now: button-down shirts with epaulettes, relaxed blazers, slim cotton pants and striped T-shirts that reference the '80s.