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About Dana-Maxx

Dana-Maxx Pomerantz’s ready-to-wear collection strikes a balance between sophisticated and edgy. With an unerring eye for detail and fit, Dana-Maxx keeps women's curves in mind when designing her bold dresses. The result: a line of chic, colorful frocks that are luxurious, sexy and fiercely feminine. Dana-Maxx developed her meticulous approach to women's wear as a student at the Fashion Institute of Technology, then as a designer for Betsey Johnson and Marc Jacobs. In 2007, she stepped out on her own and launched her eponymous clothing line, which quickly caught the eyes of fashion lovers on both coasts. Among her stand-out designs is the Tobi "Roma" dress: a fitted halter inspired by the glamour of "old" Hollywood.

New Sales Featuring Dana-Maxx

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Past Sales Featuring Dana-Maxx

Sale Ended June 28, 2013

Decoded: Garden Wedding

You’re invited: Wedding season is official here, and with it comes a flood of invitations. We’ve rounded up an array of fitting looks to tackle every dress code from black-tie formal to breezy, beach chic. Go for maximum polish at elegant, evening affairs in sleek LBDs, jewel-tone gowns, and luxe, handheld clutches. And for “I do’s” set in the sunny outdoors, opt for floral print minis, airy silk maxis, and easy, embellished sandals.

Sale Ended August 12, 2013

Final Sale: Dresses Up to 90% Off

No need to break the bank to snag a stylish piece you'll wear again and again. Case in point: this mix of ultra-flattering dresses. From printed silk tunics to flirtatious strapless minis, we’ve got something for dinner parties, date nights, and weekend getaways.

Sale Ended September 08, 2012

The Silk Dress

Meet the components of classic, versatile style: the silk dress, the blouse, the cropped pant, the wedge, the transitional scarf, the stackable bracelet, the colorful jewel.

Sale Ended July 19, 2013

Party On: Cocktail Dresses

The season’s most stylish fêtes call for something equal parts elegant and fun. Nail the dress code and slip into one of these ladylike designs — flirty sequined shifts, ruffled silk numbers, ruched metallic sheaths, and embroidered lace fit-and-flares — brought to you by must-have labels like 3.1 Phillip Lim, Cynthia Rowley, and Pierre Balmain.