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About Djaknemala

Djaknemala designs the dresses we all dreamed of wearing when we were little girls: soft, billowing, and truly unique. Based in Sweden, Djaknemala describes its collection of frocks as “Scandin-asian”: bubble hems, embroidered flower, feather and animal details, and dreamy silhouettes in crisp 100 percent cotton abound. Best-sellers like the Cloud dress — a blue and white sleeveless number with a puffy hemline — and the Swan, an A-line dress embellished with a striking white swan appliqué, are tailor-made for couture-loving little ones ages two to ten. In addition to dresses, Djaknemala also designs flared pants and flowing, puff-sleeve blouses perfect for spring and summer days.

New Sales Featuring Djaknemala & more

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Past Sales Featuring Djaknemala & more

Sale Ended January 29, 2014

Sweater Weather: Up to 70% Off

When it comes to wardrobe staples for children, cozy sweaters are at the top of the list in the snowy season. And fashionable kids are in luck with this selection of knits, as it offers sweaters, dresses, hats, scarves, and pants that combine equal parts warmth and of-the-moment design.

Sale Ended March 12, 2014

Kids' Apparel

Stock up on graphic tees, colorful sneakers, and more everyday essentials.

Sale Ended July 02, 2013


The kids' color palette for summer is made up of bright hues — we can't get enough of them! "When it comes to color, think outside the box. Nothing is cuter than a boy in pink!," says our Apparel Buyer, Caroline. Here we have outfits that will keep little ones cool during the warmest months, all in summer shades like green, pink, blue, purple, and yellow.

Sale Ended October 21, 2013

Almost Gone: One-of-a-Kind Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.