Djaknemala & more

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About Djaknemala

Djaknemala designs the dresses we all dreamed of wearing when we were little girls: soft, billowing, and truly unique. Based in Sweden, Djaknemala describes its collection of frocks as “Scandin-asian”: bubble hems, embroidered flower, feather and animal details, and dreamy silhouettes in crisp 100 percent cotton abound. Best-sellers like the Cloud dress — a blue and white sleeveless number with a puffy hemline — and the Swan, an A-line dress embellished with a striking white swan appliqué, are tailor-made for couture-loving little ones ages two to ten. In addition to dresses, Djaknemala also designs flared pants and flowing, puff-sleeve blouses perfect for spring and summer days.

New Sales Featuring Djaknemala

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Past Sales Featuring Djaknemala

Sale Ended June 09, 2013

Nellystella for Girls

There's a reason these sweet-as-can-be pieces are so appealing — designer Nelly Chen creates her clothes for girls based on daydreams of what she always wanted to wear as a child. The result is playful and irresistible, with ruffles, bows, and flowers adorning dresses, tops, bathing suits, and more.

Sale Ended March 12, 2014

Kids' Apparel

Stock up on graphic tees, colorful sneakers, and more everyday essentials.

Sale Ended April 20, 2013

Nellystella ♥s Gilt

There's a reason these sweet-as-can-be pieces are so appealing — Nellystella's designer Nelly Chen creates her clothes based on daydreams of what she always wanted to wear as a child. The brand created the playful and irresistible girls' styles here especially for Gilt — the floral dresses and tops will make your little girl's wardrobe bloom, and the shorts and jumpsuits are perfect for playtime.

Sale Ended July 02, 2013

Blue

The kids' color palette for summer is made up of bright hues — we can't get enough of them! "When it comes to color, think outside the box. Nothing is cuter than a boy in pink!," says our Apparel Buyer, Caroline. Here we have outfits that will keep little ones cool during the warmest months, all in summer shades like green, pink, blue, purple, and yellow.