Edoche was born for all the right reasons. When she couldn’t find quality, cozy, well-fitting booties for her babies, a mom-trepeneur (and former engineer) set out to create them herself. This line of shearling hats, mittens, and booties for the under-two set is hand-stitched and comes in colors like pistachio and plum, offering posh tots a welcome alternative to pink and blue. Edoche’s popularity has spread largely by word of mouth, but the label has recently come to the attention of Ellen DeGeneres and O magazine, where Oprah called the baby moccasins “absurdly stylish.” The latest venture for Edoche includes a line of boho-chic shoes for women.