Like many great things, Edwin Jeans was born out of necessity. In 1947, Japan didn’t produce denim jeans locally, so entrepreneur K.K. Tsunemi launched an import business that sold U.S.-made jeans to the Japanese market. In 1961, he officially created Edwin Jeans — a play on the word "denim," with the "M" inverted to become a "W." The brand instantly became a hit thanks to its now-famous, 16 oz. rainbow selvage denim, and in the 1970s revolutionized the clothing industry by selling pre-washed jeans (up till then, raw denim had been the norm). Edwin continued to innovate through the 1980s and 1990s by introducing stone-washing. Now under the direction of K.K. Tsunemi’s son, Edwin continues to craft some of the sturdiest, best-looking men’s and women’s slim and relaxed-fit jeans on the market.
Find the perfect fit from top brands, including Levi's, Nudie, and more.
Once in a great while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining. We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.
You don’t actually have to be tailgating to wear the stylishly easygoing clothing and accessories in this massive game day-themed sale. The perfect hoodie, the perfect pair of jeans or sneakers — these are integral parts of your wardrobe. Then again, if you are tailgating, putting 'em all together certainly wouldn’t hurt matters.
Jeans from this insider label combine perfect fit with impeccable provenance — they're handmade in the U.S.A. with fabric from North Carolina's legendary Cone Denim Mills White Oak plant. This assortment includes a range of fits and colors, from straight-leg selvedge jeans to relaxed-fit stretch numbers that are totally washed out. One thing's for sure: Whether you're a denim head yourself or just want a sharp pair of jeans to wear around town, you'll fall in love with these jeans from Raleigh Denim as soon as you put them on.