Like many great things, Edwin Jeans was born out of necessity. In 1947, Japan didn’t produce denim jeans locally, so entrepreneur K.K. Tsunemi launched an import business that sold U.S.-made jeans to the Japanese market. In 1961, he officially created Edwin Jeans — a play on the word "denim," with the "M" inverted to become a "W." The brand instantly became a hit thanks to its now-famous, 16 oz. rainbow selvage denim, and in the 1970s revolutionized the clothing industry by selling pre-washed jeans (up till then, raw denim had been the norm). Edwin continued to innovate through the 1980s and 1990s by introducing stone-washing. Now under the direction of K.K. Tsunemi’s son, Edwin continues to craft some of the sturdiest, best-looking men’s and women’s slim and relaxed-fit jeans on the market.
You don’t actually have to be tailgating to wear the stylishly easygoing clothing and accessories in this massive game day-themed sale. The perfect hoodie, the perfect pair of jeans or sneakers — these are integral parts of your wardrobe. Then again, if you are tailgating, putting 'em all together certainly wouldn’t hurt matters.
Denim is an indispensable part of any guy’s wardrobe. It’s a simple truth, and it’s not changing anytime soon. Find the perfect-fitting pair of jeans here — in styles ranging from dark and slim to washed out and relaxed — and wear 'em for years to come. Can't choose just one? We don't blame you.
Edwin, one of the forefathers of the premium Japanese denim movement, debuted in 1961 with jeans designed to exceed the expectations of even the most obsessive enthusiasts. Fast-forward a half-century, and the brand is still doing just that. From slim jeans in indigo selvage to relaxed and washed-out straight legs, our lineup of picks is sure to put a smile on any denimhead’s face.
Whether you’re looking to completely rebuild your wardrobe or just fill a few important gaps in your repertoire, we’ve got you covered in this sale. Stock up on stylish casual picks from brands like Trovata, Original Penguin, and a host of others, and take on the spring in top form.