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About Edwin Jeans

Like many great things, Edwin Jeans was born out of necessity. In 1947, Japan didn’t produce denim jeans locally, so entrepreneur K.K. Tsunemi launched an import business that sold U.S.-made jeans to the Japanese market. In 1961, he officially created Edwin Jeans — a play on the word "denim," with the "M" inverted to become a "W." The brand instantly became a hit thanks to its now-famous, 16 oz. rainbow selvage denim, and in the 1970s revolutionized the clothing industry by selling pre-washed jeans (up till then, raw denim had been the norm). Edwin continued to innovate through the 1980s and 1990s by introducing stone-washing. Now under the direction of K.K. Tsunemi’s son, Edwin continues to craft some of the sturdiest, best-looking men’s and women’s slim and relaxed-fit jeans on the market.

New Sales Featuring Edwin Jeans

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Past Sales Featuring Edwin Jeans

Sale Ended February 20, 2014

Slim Fit

Find the perfect fit from top brands, including Levi's, Nudie, and more.

Sale Ended February 20, 2014

Relaxed Fit

Find the perfect fit from top brands, including Levi's, Nudie, and more.

Sale Ended April 28, 2014

Selvedge Denim

Impeccably made jeans from Naked & Famous, Chip Foster, Raleigh, and more.

Sale Ended December 14, 2013

Raleigh Denim

Jeans from this insider label combine perfect fit with impeccable provenance — they're handmade in the U.S.A. with fabric from North Carolina's legendary Cone Denim Mills White Oak plant. This assortment includes a range of fits and colors, from straight-leg selvedge jeans to relaxed-fit stretch numbers that are totally washed out. One thing's for sure: Whether you're a denim head yourself or just want a sharp pair of jeans to wear around town, you'll fall in love with these jeans from Raleigh Denim as soon as you put them on.