Edwin Jeans

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About Edwin Jeans

Like many great things, Edwin Jeans was born out of necessity. In 1947, Japan didn’t produce denim jeans locally, so entrepreneur K.K. Tsunemi launched an import business that sold U.S.-made jeans to the Japanese market. In 1961, he officially created Edwin Jeans — a play on the word "denim," with the "M" inverted to become a "W." The brand instantly became a hit thanks to its now-famous, 16 oz. rainbow selvage denim, and in the 1970s revolutionized the clothing industry by selling pre-washed jeans (up till then, raw denim had been the norm). Edwin continued to innovate through the 1980s and 1990s by introducing stone-washing. Now under the direction of K.K. Tsunemi’s son, Edwin continues to craft some of the sturdiest, best-looking men’s and women’s slim and relaxed-fit jeans on the market.

Past Sales Featuring Edwin Jeans

Sale Ended January 21, 2012

Final Few: Up to 70% Off

Once in a great while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining. We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.

Sale Ended March 02, 2012

Denim Shop

Denim is an indispensable part of any guy’s wardrobe. It’s a simple truth, and it’s not changing anytime soon. Find the perfect-fitting pair of jeans here — in styles ranging from dark and slim to washed out and relaxed — and wear 'em for years to come. Can't choose just one? We don't blame you.

Sale Ended September 16, 2011

Edwin Jeans

Edwin, one of the forefathers of the premium Japanese denim movement, debuted in 1961 with jeans designed to exceed the expectations of even the most obsessive enthusiasts. Fast-forward a half-century, and the brand is still doing just that. From slim jeans in indigo selvage to relaxed and washed-out straight legs, our lineup of picks is sure to put a smile on any denimhead’s face.

Sale Ended March 13, 2012

Restock Your Closet

Whether you’re looking to completely rebuild your wardrobe or just fill a few important gaps in your repertoire, we’ve got you covered in this sale. Stock up on stylish casual picks from brands like Trovata, Original Penguin, and a host of others, and take on the spring in top form.