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About Edwin Jeans

Like many great things, Edwin Jeans was born out of necessity. In 1947, Japan didn’t produce denim jeans locally, so entrepreneur K.K. Tsunemi launched an import business that sold U.S.-made jeans to the Japanese market. In 1961, he officially created Edwin Jeans — a play on the word "denim," with the "M" inverted to become a "W." The brand instantly became a hit thanks to its now-famous, 16 oz. rainbow selvage denim, and in the 1970s revolutionized the clothing industry by selling pre-washed jeans (up till then, raw denim had been the norm). Edwin continued to innovate through the 1980s and 1990s by introducing stone-washing. Now under the direction of K.K. Tsunemi’s son, Edwin continues to craft some of the sturdiest, best-looking men’s and women’s slim and relaxed-fit jeans on the market.

New Sales Featuring Edwin Jeans

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Past Sales Featuring Edwin Jeans

Sale Ended February 20, 2014

Slim Fit

Find the perfect fit from top brands, including Levi's, Nudie, and more.

Sale Ended February 20, 2014

Relaxed Fit

Find the perfect fit from top brands, including Levi's, Nudie, and more.

Sale Ended May 04, 2012

Light-Wash Denim

Sale Ended April 28, 2014

Selvedge Denim

Impeccably made jeans from Naked & Famous, Chip Foster, Raleigh, and more.