Two stylish and precocious teenagers from Los Angeles launch a collection of modern, super-chic hair accessories called Emi-Jay, and quickly catch the attention of top fashion magazines as well as A-list celebrities such as Oprah and Sarah Jessica Parker. The plot of an upcoming Disney movie? No: it's the real-life success story of Emi-Jay founders Emily Matson and Julianne Goldmark, whose hand-dyed hair ties and hair bands debuted in 2008. Emi-Jay’s one-of-a-kind hair elastics are made from a soft, stretchy, hand-dyed material that won’t pull on or leave a crease in your hair. For special occasions, Emi-Jay’s Crystal Bead Collection includes satiny headbands accented with one-inch crystal pavé discs. Change things up — and add a splash of color to your outfit — by wearing your favorite Emi-Jay hair tie as a bracelet.
Whimsical clothes, accessories, and games featuring the adorable pop culture icon.
All the essentials for a picture-perfect Sunday.
Get them set for summer with print-splashed swim trunks, adorable sundresses, and more.
From sweaters and skirts to pretty ballet flats, this sale has your mini stylista covered from head to toe. Our buyers chose their favorite winter looks for girls, and since this bunch includes both versatile neutrals and playful brights, she'll have plenty to choose from no matter her style.