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Two stylish and precocious teenagers from Los Angeles launch a collection of modern, super-chic hair accessories called Emi-Jay, and quickly catch the attention of top fashion magazines as well as A-list celebrities such as Oprah and Sarah Jessica Parker. The plot of an upcoming Disney movie? No: it's the real-life success story of Emi-Jay founders Emily Matson and Julianne Goldmark, whose hand-dyed hair ties and hair bands debuted in 2008. Emi-Jay’s one-of-a-kind hair elastics are made from a soft, stretchy, hand-dyed material that won’t pull on or leave a crease in your hair. For special occasions, Emi-Jay’s Crystal Bead Collection includes satiny headbands accented with one-inch crystal pavé discs. Change things up — and add a splash of color to your outfit — by wearing your favorite Emi-Jay hair tie as a bracelet.