Benjamin Vergnion founded Etiquette Clothiers in 2011 with a straightforward yet daunting mission: “to create the world’s most proper basics.” To Etiquette, that means high-quality clothing that isn’t bogged down by unnecessarily bells and whistles. The result? A collection of streamlined, exceptionally well-made underwear and undershirts, mid-calf socks, and T-shirts for men, women, and children. Based in NYC, Etiquette Clothiers has collaborated with Freemans Sporting Club, SOTO, and other popular fashion brands to create special edition dress socks knit from cashmere blends and other fine materials. Etiquette Clothiers is a label for those who appreciate “innerwear” that receives just as much attention as everything layered on top of it.