The defining characteristic of Etro's clothing and accessories collection is its heavy use of paisley print. Paisley appeared in the experimental Milan fashion house’s very first collection in 1968 and remains the brand’s chief identity marker. Colorful, ornate, and ancient in origin, paisley neatly embodies the design principles espoused by company founder Gimmo Etro, who regarded fashion as a form of art. Etro incorporates its signature motif into its full range of products, which includes handbags, jacquard travel bags, fragrances, and home décor in addition to its experimental apparel for men and women.