Ever After & more

Looks still available

See All Ever After Products

About Ever After

Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.

New Sales Featuring Ever After & more

Shop 1 New Sales

Past Sales Featuring Ever After & more

Sale Ended August 22, 2014

Frank & Lu

Casual, mix-and-match basics for school days and play dates all season.

Sale Ended February 21, 2015

Super Cool Kids' Clothes

Get the downtown look with this statement-making mix of funky basics.

Sale Ended February 03, 2015

Weekly Roundup: Buyers' Top Picks

Standouts from the weeks' most popular sales.

Sale Ended May 09, 2015

Early Access: Spring Steals for Girls

Pretty little outfits for every day of the week