Ever After & more

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About Ever After

Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.

New Sales Featuring Ever After & more

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Past Sales Featuring Ever After & more

Sale Ended September 02, 2012

Ever/After Apparel for Girls & Boys

Ever/After offers classic-but-cute clothes (no frills necessary!). These super-soft shirts and yoga pants will be a hit with your little ones. Bonus: The company will donate 25 percent of the net profit from each garment to the cause of your choice (they partner with organizations that help change the lives of children in need).

Sale Ended February 21, 2015

Super Cool Kids' Clothes

Get the downtown look with this statement-making mix of funky basics.

Sale Ended February 13, 2013

Almost Gone: One-of-a-Kind Kids' Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual clothes, cozy coats, charming shoes, and more.

Sale Ended May 08, 2014

Vintage-Inspired Kids' Tees

Super-cool casual basics with retro graphics.