Ever After & more

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About Ever After

Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.

Past Sales Featuring Ever After & more

Sale Ended August 22, 2014

Frank & Lu

Casual, mix-and-match basics for school days and play dates all season.

Sale Ended February 21, 2015

Super Cool Kids' Clothes

Get the downtown look with this statement-making mix of funky basics.

Sale Ended April 05, 2014

Everything Easter: Dresses, Toys & More

All the essentials for a picture-perfect Sunday.

Sale Ended January 28, 2013

Frank & Lu Kids' Apparel

All the clothes in Frank & Lu's line focus on comfort, but the simple, modern pieces have a stylish sensibility. The designers use lightweight fabrics for all the looks (so they're easy to get kids in and out of), and the casual designs were made for school and play.

More Styles by Ever After