Ever After & more

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About Ever After

Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.

New Sales Featuring Ever After & more

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Past Sales Featuring Ever After & more

Sale Ended August 22, 2014

Frank & Lu

Casual, mix-and-match basics for school days and play dates all season.

Sale Ended December 22, 2013

Kids' Denim: 7 for All Mankind & More

From fashion editors to the Hollywood elite… and now, to your tot’s closet. Seven for All Mankind takes the signature styles you love and tailors them to a child’s silhouette. Dress them up in this cool selection, which includes regular and colored denim — plus shorts, utility pants, and more — in a smattering of styles.

Sale Ended March 16, 2014

Almost Gone: One-of-a-Kind Picks

Don’t miss out on a stylish mix of graphic tees, colorful scarves, and more.

Sale Ended February 19, 2014

Kids' Tops & Bottoms From $8

Stock up on our favorite mix-and-match basics.