Launched in late 2010 by Laura Martin, Gabby Munoz, Bill Powers, and Cynthia Rowley (yes, that Cynthia Rowley), Exhibition A is a members-only website with a whole new approach to buying and collecting art. By partnering with highly relevant contemporary artists to create signed, limited-edition prints, the website offers a whole new group of consumers entry into the world of fine art. With attainable price points and a well-developed curatorial point of view — the latter thanks to the serious industry bona fides of the team of co-founders — Exhibition A seeks to foster a new segment of art collectors, and to prove that collecting is a whole lot better than simply decorating.