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Before launching Exude Lipstick, founders Diane Breidenbach and Laurence Mille surveyed cosmetics consumers and other makeup manufacturers to pinpoint the shortcomings of other lipsticks and lip glosses. Breidenbach and Mille drew upon their survey findings and years of related testing and research to develop a high-tech, long-lasting lipstick that was both more convenient and more precise than other lip products. Made of moisturizing and vitamin-rich ingredients, Exude Lipstick comes in a plastic applicator that prevents melting or crumbling, and is available in both gloss and crème form. Chosen by InStyle magazine as an “editors’ pick,” Exude Lipstick has also appeared in the New York Times and on Today.
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