Fisher Price

Fisher Price

Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.

Past Sales Featuring Fisher Price

Fisher Price Great Baby Gear Feat. Fisher Price
SALE ENDED ON: April 8, 2014

Great Baby Gear Feat. Fisher Price

Modern must-haves — bouncy seats, high chairs, and more — from a slew of top brands.
Fisher Price Baby on Board: Fisher Price Toys
SALE ENDED ON: March 21, 2014

Baby on Board: Fisher Price Toys

They'll learn while they play with bright animal rides and more from the beloved brand.
Fisher Price Almost Gone: One-of-a-Kind Picks
SALE ENDED ON: March 16, 2014

Almost Gone: One-of-a-Kind Picks

Don’t miss out on a stylish mix of graphic tees, colorful scarves, and more.
Fisher Price Fisher Price: Little People
SALE ENDED ON: March 3, 2014

Fisher Price: Little People

The beloved brand’s playtime musts, from school bus sets to princess castles.
Fisher Price Steals on Wheels: Up to 50% Off
SALE ENDED ON: February 4, 2014

Steals on Wheels: Up to 50% Off

Talk about a sweet ride! The retro-inspired pedal cars here (our favorite is the red Mercedes!) let kids cruise the sidewalks in style.
Fisher Price For Girls: Up to 90% Off
SALE ENDED ON: January 19, 2014

For Girls: Up to 90% Off

With more than 400 items in this sale, we're confident your little fashionista will be able to find a look she loves. Skinny jeans, swimsuits, leggings, sweaters, jewelry — they're all here, plus much more, at prices that can't be beat.
Fisher Price Best Rockers & Ride-On Toys
SALE ENDED ON: January 18, 2014

Best Rockers & Ride-On Toys

Why go with a humdrum rocking horse when you can customize to match the animal (or other fantastical motif) your little one loves best? Here, choose from princess carriages, snails, airplanes, ladybugs, giraffes, and more, all with wooden handlebars, set atop sturdy rocking mechanisms.

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