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About Fisher Price

Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.

New Sales Featuring Fisher Price

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Past Sales Featuring Fisher Price

Sale Ended May 13, 2014

Aden + Anais

Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.

Sale Ended March 03, 2014

Fisher Price: Little People

The beloved brand’s playtime musts, from school bus sets to princess castles.

Sale Ended October 04, 2013

Gear & Furnishings

Oh, baby! There are so many things to buy before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys (including Rockabye Rockers!), and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.

Sale Ended August 06, 2013

Top Gear

Welcome to our pop-up boutique! Find our favorite products at this one-stop shop, all from the best brands for moms, babies and kids. The shop is filled with clothes, gear, toys, maternity wear, and many other must-haves, all at amazing prices, of course. So fill up your cart!

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