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About Fisher-Price

Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.

New Sales Featuring Fisher-Price & more

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Past Sales Featuring Fisher-Price & more

Sale Ended November 15, 2014

Early Access: Gear Essentials Feat. Sophie the Giraffe

Tackle teething, diaper changing, and way beyond with these go-tos.

Sale Ended May 18, 2015

Get Ready for Baby Feat. Wubbanub

The ultimate new-parent essentials, from colorful pacifiers to soft cotton bibs

Sale Ended November 15, 2014

Gear Essentials Feat. LeSportsac

Make your daily routine easy with lightweight diaper bags, foldable strollers, and more.

Sale Ended May 18, 2014

Little Travelers: On-the-Go Kids' Gear & Toys

Multi-purpose backpacks, booster seats, and more vacation-ready essentials.

More Styles by Fisher-Price