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About Fisher Price

Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.

New Sales Featuring Fisher Price & more

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Past Sales Featuring Fisher Price & more

Sale Ended May 13, 2014

Aden + Anais

Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.

Sale Ended July 07, 2014

Bruder & Megabloks

Colorful toys kids will love.

Sale Ended February 05, 2015

Early Access: Munchkin Baby Gear

Absolute essentials for modern moms and dads.

Sale Ended September 12, 2014

Beat the Heat: Indoor Toys

Let kids play it cool on sizzling days with super-cute playhouses, train sets, and more.

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