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About Fisher Price

Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.

Past Sales Featuring Fisher Price

Sale Ended March 03, 2014

Fisher Price: Little People

The beloved brand’s playtime musts, from school bus sets to princess castles.

Sale Ended May 26, 2013

Fit for a Princess: Disney Toys & More

Give your little one the royal treatment with this majestic collection. Beauty and the Beast and Tinkerbell dolls take kids' imaginations on a wild ride, and princess-themed bedding and toy chests turn rooms into a fairy-tail inspired space. We even have costumes that let your dreamer play the part.

Sale Ended May 30, 2012

Toys Blowout

Double the fun with the perfect toys for your tot, including stuffed animals, dollhouses, train sets, and more.

Sale Ended December 24, 2013

Imaginative Play

When we were kids, we loooved spending time in playhouses. "Kids like having their own house, where they can set the rules," says our Senior Buyer (and mom), Melissa. The houses are just a sliver of this sale — choose from a selection of items that encourage kids to play outside the box.

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