Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.
We always try to pick out the most fun toys for our kids (we want the playroom to be the happiest place on earth), but we love it when a toy combines fun with learning. From letters to new languages, the items here all have an educational component (we have books, too!). Our top picks: A play mat made of connecting letters, and toy instruments for mini musicians.
The ultimate new-parent essentials, from colorful pacifiers to soft cotton bibs
Give them license to roll out in style
Up their play game: Ride-on choppers, science kits, and more