Fisher-Price toys, from online games to the famous Little People (not to mention classics like Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack) can do a lot to boost your tot’s IQ, as well as make playtime fun for the whole family. The company was founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle. You may think that the precipice of the Great Depression was not the best time to turn toymaker, but you would be wrong: Fisher-Price’s toys were bursting with such whimsy and magic that they were instant hits. Today, Fisher-Price is still headquartered in its original home in East Aurora, New York, where their often-emulated “Play Lab” is based – it was the first child research center of its kind in the toy industry, allowing researchers and toy designers to observe the way children play and how play benefits their development. Fisher Price is now owned by Mattel, and continues to make baby and preschool toys that stand the test of time – as well as participate in today’s pop culture: other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer, See 'n Say and Thomas the Tank Engine and Friends.
Our favorite brands and styles from this week's can't-miss sales.
They'll learn while they play with bright animal rides and more from the beloved brand.
These diaper bags and backpacks will hold all of your baby's belongings! With eight exterior pockets and one insulated pocket for bottles, staying organized will be a cinch. Bonus: Each bag comes with an album by Jewel called The Merry Goes Round.
Mini tough guys will cruise through playtime with these toys. The fun, durable playthings here keep your little man busy — we have race tracks for speedsters, train sets for mini engineers, and toy helicopters for your little pilot.