The unofficial birth year of Fjällräven is 1950. That’s when 14-year-old Åke Nordin, in preparing for a trek across the mountains of northern Sweden, realized that all the backpacks then available on the market had a nasty tendency of bunching up and riding too low. Nordin’s solution: construct a wooden frame that more evenly distributed weight and improved comfort. Ten years later, the ingenuity that lead Nordin to design his first frame — a modified version of which is now standard throughout the industry — lead him to officially found Fjällräven. Named after the Arctic fox, Fjällräven designs weatherproof jackets and performance trousers for outdoor adventures as well as shirts, sweaters, women’s shorts, and other clothes for days in the city. Every item reflects the company’s commitment to innovative design, smart functionality, and durable materials, and is as stylish as it is useful.
Once in a great while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining. We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.
If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.
With spring comes a whole crop of new colors — purples, pinks, yellows, and greens take on lighter shades as the weather warms up. So give your child's wardrobe a burst of brightness with these dresses, polos, cardigans, and more.
It's nice to give and nicer when you've got the goods to give. We've trawled our men's site for the menswear and accessories your S.O. will love, and love you for getting him. Gift wrap it or slip it surreptitiously into his closet, either way, he'll be thankful and look better thanking you.