The unofficial birth year of Fjällräven is 1950. That’s when 14-year-old Åke Nordin, in preparing for a trek across the mountains of northern Sweden, realized that all the backpacks then available on the market had a nasty tendency of bunching up and riding too low. Nordin’s solution: construct a wooden frame that more evenly distributed weight and improved comfort. Ten years later, the ingenuity that lead Nordin to design his first frame — a modified version of which is now standard throughout the industry — lead him to officially found Fjällräven. Named after the Arctic fox, Fjällräven designs weatherproof jackets and performance trousers for outdoor adventures as well as shirts, sweaters, women’s shorts, and other clothes for days in the city. Every item reflects the company’s commitment to innovative design, smart functionality, and durable materials, and is as stylish as it is useful.
Finish your weekend with a little thievery that will keep you smiling all week and looking stylish all winter. For your top half, grab a sheepskin line shepherd comber from Fench Connection, trim blazers from Michael Kors and printed tees from Second Sunday. In terms of trousers, knick yourself some killer cotton chinos, skinny trousers, or drop pocket pants from famous brands like J Brand, Converse Black Canvas and Theory.
Hardworking adventure gear by the environmentally friendly Swedish label
Sleek, high-tech vests, parkas, and more gear that works equally well for city and country.
Sleek bombers, trenches, puffers, and more cold weather steals.