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About Flora Bella

Add an extra dose of glamour to your next resort vacation or beach trip with Flora Bella’s posh wide-brim hats, cowboy hats, straw handbags, and crocheted tote bags. Made of cotton, leather, raffia and other materials, Flora Bella’s one-of-a-kind, artisan-crafted accessories feature intricate woven patterns and elegantly subtle details such as tassels and tiny jewel-and-bead flower appliqués. Based in Dallas, Texas, Flora Bella is the family business of fashion industry vets John and Glenna Rimmer and their daughter Robin, whose designs capture the essence of seaside glamour.

Past Sales Featuring Flora Bella

Sale Ended May 02, 2013

Your Perfect Derby Day Outfit

The fashion stakes at the Kentucky Derby are high, so be sure to outfit yourself in these classic picks. Inspired by the traditional charm of Churchill Downs, these pieces will help you create a head-to-toe look your inner Southern Belle will adore. Start with the most talked-about accessory of all: hats. We've got an array of attention-getting floral fascinators and glamorous, oversized styles, plus feminine dresses, pastel jewels, candy-colored clutches, polished pumps, and more. You can almost hear the clinking of silver mint julep cups.

Sale Ended May 10, 2013

Decoded: At the Beach

Summer is just around the corner, so whether your long weekends include a sun-soaked beach, a cabin in the country, or sightseeing in the city, we’ve got everything you'll need. Think bright bikinis and caftans, strappy sandals, straw fedoras, lightweight layers, oversized shades, and more ultra-stylish, easy-to-pack musts that will have you looking put-together no matter your destination.

Sale Ended May 19, 2013

Flora Bella

Summer is almost here, and if you’ve got a seaside getaway planned, it’s time to accessorize like a true jet-setter. Flora Bella’s unique, handcrafted accents were made for showing off in the sun. Choose from crochet raffia bucket bags, bold batik totes, and ultra-chic sun hats, trimmed in everything from bright grosgrain ribbons to printed suede bands.

Sale Ended June 19, 2013

Handbags & Accessories Up to 80% Off

If your summer wardrobe is in need of a little love, now is the perfect time to stock up on the amazing designer finds here. Shop everything from embellished maxi dresses and classic striped knits to tailored crepe shorts and fresh takes on the trench. Plus, score a few must-have accessories — T-strap sandals, straw hats, beach totes, and stackable bangles — from much-loved brands like Kanupriya, Deux Lux, and Flora Bella.