The Forgetful Gentleman delivers a crash-course in the art of manliness with its letterpress stationery, calling cards, colored shoelaces, dress socks and gifts. The quirky brand’s mission is to make it as easy as possible for the modern man to be a gentleman, whether it be by getting thank you cards in the mail on time or making sure you have a sophisto calling card to leave behind after a perfect night out. The Forgetful Gentleman is perhaps best known for their “correspondence systems”, or stationery sets, which include letterpress-printed cards on Italian paper so luxurious that gentlemen as illustrious as Napoleon and Picasso both elected to correspond upon it; the sets come complete with laser-engraved, velvet-lined cigar box-esque cases, and access to an online personal reminder system with customizable email and text-message reminders – after all, even the most gentlemanly of men need a little nudge to action from time to time.