Frank and Lu, the creative directors of the children’s clothing label Frank & Lu, rarely spend their nine-to-fives at the company headquarters. Is it because they’re telecommuters? No: it's because they’re still schoolchildren. Their dad, veteran fashion designer Michael Jarvela, founded Frank & Lu in 2011 out of “necessity”: seems that Frank and Lu harbor some fairly strong views about fashion, and Jarvela was only following the path of least resistance by creating an entire clothing line based upon their unyielding demands for comfort and convenience. For boys, Frank & Lu offers a straightforward, casual collection that includes faded solid-color T-shirts, zip-up cardigans and hoodies, cute chinos and jeans, and streetwear-style jackets. For girls, striped sweater dresses, skinny jeans and ribbed leggings and skirts are both chic yet age-appropriate. Most styles are made from lightweight fabrics to make dressing stress-free for both kids and parents.
Casual, mix-and-match basics for school days and play dates all season.
Standouts from the weeks' most popular sales.
Easy-to-pack pieces, perfectly cut out for sunny vacations.
All the clothes in Frank & Lu's line focus on comfort, but the simple, modern pieces have a stylish sensibility. The designers use lightweight fabrics for all the looks (so they're easy to get kids in and out of), and the casual designs were made for school and play.