Frank and Lu, the creative directors of the children’s clothing label Frank & Lu, rarely spend their nine-to-fives at the company headquarters. Is it because they’re telecommuters? No: it's because they’re still schoolchildren. Their dad, veteran fashion designer Michael Jarvela, founded Frank & Lu in 2011 out of “necessity”: seems that Frank and Lu harbor some fairly strong views about fashion, and Jarvela was only following the path of least resistance by creating an entire clothing line based upon their unyielding demands for comfort and convenience. For boys, Frank & Lu offers a straightforward, casual collection that includes faded solid-color T-shirts, zip-up cardigans and hoodies, cute chinos and jeans, and streetwear-style jackets. For girls, striped sweater dresses, skinny jeans and ribbed leggings and skirts are both chic yet age-appropriate. Most styles are made from lightweight fabrics to make dressing stress-free for both kids and parents.
Boy+girl clothes have a simple, California-style look that is hard to find elsewhere. Since this new brand is launching exclusively on Gilt Kids (it won't hit stores till January!), we're offering the dresses, tops, skirts, and more at full price. The clothes are made with all-natural fabrics, and while the boys' collection is inspired by California's surf and skate culture, the girls' line flaunts a European sensibility. Check out our Q&A with the brand's designer here!
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