Fred

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About Fred

Founded in 1936, Fred Jewelry is the real deal — a French luxury brand with a rich heritage and a reputation for producing fine jewelry of the highest quality. Fred founder Fred Samuels, a Buenos Aires-born visionary known for always being ahead of his time, pursued collaborations with famous visual artists such as Jean Cocteau, who created a piece for Fred during the heyday of Surrealism. Now part of the French establishment, and tucked inside the LVMH fold, Fred continues to pursue innovation with architectural designs that showcase the most brilliant precious gems. With an eye for the witty (dog tags engraved with the carat of the diamond decorating it), the classic (stunning engagement rings, wedding bands and watches) and the timeless (the cable-like Force 10 bracelet series, using supermodel Kate Moss in its campaigns), Fred covers practically everything in diamonds.

Past Sales Featuring Fred

Sale Ended August 16, 2010

Noir: Must-Have Designer Jewelry

Diamonds, rubies and pearls ... and that’s just the beginning. This designer jewelry sale puts a fresh twist on luxe baubles with edgy designs and unexpected combinations: Check out the oversize amethyst pyramid ring with sterling silver and white sapphire details, or the snowflake earrings, crafted from white gold and pink spinels. And unique pendants lend necklaces a one-of-a-kind feel, like the shield pendant framed in gold and diamonds.

Sale Ended May 05, 2010

Fred Jewelry and Watches

Luxury meets impeccable taste in the beautiful baubles by LVMH's Fred Jewelry, as evidenced by these diamond cluster pendants, curvaceous white-gold rings and geometric chain-link bracelets. Fred’s stainless-steel timepieces are stylish enough without any embellishments, but the diamond-accented watches do a wonderful job complementing the design while adding some bling.

Sale Ended December 27, 2010

Fine Jewelry Gifts

Whether you prefer minimalist touches of sparkle or elaborate, masterfully wrought jewels, find beautiful examples of both in this multi-designer sale. Simple pendants that make a major impact, as do the elaborate cocktail rings. Also on offer, sleek timepieces, beaded necklaces and bracelets, shoulder-grazing earrings, and more.

Sale Ended November 24, 2010

Must-Have Fine Jewelry

Whether you prefer minimalist touches of sparkle or elaborate, masterfully wrought jewels, find beautiful examples of both in this multi-designer sale. From Gumuchian, simple, segmented diamond stiletto earrings make a major impact, as does the Mouvementee pendant, rendered from a single loop of polished, fluid gold. For true extravagance, there’s Sutra’s filigreed gold ring, topped with a kaleidoscope of pavé diamonds and the spinel-encrusted sunburst broach from Cinta by John Hardy.