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About Fred

Founded in 1936, Fred Jewelry is the real deal — a French luxury brand with a rich heritage and a reputation for producing fine jewelry of the highest quality. Fred founder Fred Samuels, a Buenos Aires-born visionary known for always being ahead of his time, pursued collaborations with famous visual artists such as Jean Cocteau, who created a piece for Fred during the heyday of Surrealism. Now part of the French establishment, and tucked inside the LVMH fold, Fred continues to pursue innovation with architectural designs that showcase the most brilliant precious gems. With an eye for the witty (dog tags engraved with the carat of the diamond decorating it), the classic (stunning engagement rings, wedding bands and watches) and the timeless (the cable-like Force 10 bracelet series, using supermodel Kate Moss in its campaigns), Fred covers practically everything in diamonds.

Past Sales Featuring Fred

Sale Ended May 05, 2010

Fred Jewelry and Watches

Luxury meets impeccable taste in the beautiful baubles by LVMH's Fred Jewelry, as evidenced by these diamond cluster pendants, curvaceous white-gold rings and geometric chain-link bracelets. Fred’s stainless-steel timepieces are stylish enough without any embellishments, but the diamond-accented watches do a wonderful job complementing the design while adding some bling.

Sale Ended November 15, 2015

From the Archive: Vintage Watches

Wrist-hugging timepieces to show off one of your most delicate features

Sale Ended September 10, 2015

Collectible Vintage Watches

Showcase style (and status) with distinctive designer timepieces

Sale Ended October 21, 2015

Vintage Watch Gallery Feat. Piaget

Our edit of Swiss-made luxury watches made with precious metals, diamonds, and exotic leathers

More Styles by Fred