Founded in 1936, Fred Jewelry is the real deal — a French luxury brand with a rich heritage and a reputation for producing fine jewelry of the highest quality. Fred founder Fred Samuels, a Buenos Aires-born visionary known for always being ahead of his time, pursued collaborations with famous visual artists such as Jean Cocteau, who created a piece for Fred during the heyday of Surrealism. Now part of the French establishment, and tucked inside the LVMH fold, Fred continues to pursue innovation with architectural designs that showcase the most brilliant precious gems. With an eye for the witty (dog tags engraved with the carat of the diamond decorating it), the classic (stunning engagement rings, wedding bands and watches) and the timeless (the cable-like Force 10 bracelet series, using supermodel Kate Moss in its campaigns), Fred covers practically everything in diamonds.