Fred Perry

Fred Perry

Fred Perry’s iconic polo shirts set off the sportswear-to-streetwear phenomenon: the brand, which also offers a wide range of clothing, shoes and accessories for men, women, and kids — from sweaters to sneakers to woven shirts to plaid wool dresses -- has long been an integral part of the British underground scene. The polo, with its iconic laurel logo, was launched at Wimbledon in 1952 by tennis star and proto preppy punk Fred Perry (who, incidentally, can also be credited with inventing the sweatband); the polo shirt quickly spread to other parts of youth subculture, beginning with its adoption by Mods in 1959 because they could wear it all night and still look good in the morning. More recently, the Fred Perry Subculture label has kept the musical connection alive, while a collaboration with the late, great Amy Winehouse produced several sought-after collections that also maintain the fashion-music lifeline: the Amy Winehouse trench coats, bowling shirts, polos and leopard print shirt dresses have become as iconic as the brand itself. Other star collaborators, from rock band No Doubt to tennis player Andy Murray, have also left their mark on the British brand, while Belgian design maverick Raf Simons has most recently put out a sharp, mod-inflected collaboration -- think varsity jackets to complement polo shirts and chinos.

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Fred Perry Brighten Up Your Look
SALE ENDED ON: April 12, 2014

Brighten Up Your Look

It’s spring; feel free to live a little, especially when it comes to your accessories and footwear. Punch up your wardrobe right now with these selections from brands like Miansai, Del Toro, and Eastland.

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