Fred Perry’s iconic polo shirts set off the sportswear-to-streetwear phenomenon: the brand, which also offers a wide range of clothing, shoes and accessories for men, women, and kids — from sweaters to sneakers to woven shirts to plaid wool dresses -- has long been an integral part of the British underground scene. The polo, with its iconic laurel logo, was launched at Wimbledon in 1952 by tennis star and proto preppy punk Fred Perry (who, incidentally, can also be credited with inventing the sweatband); the polo shirt quickly spread to other parts of youth subculture, beginning with its adoption by Mods in 1959 because they could wear it all night and still look good in the morning. More recently, the Fred Perry Subculture label has kept the musical connection alive, while a collaboration with the late, great Amy Winehouse produced several sought-after collections that also maintain the fashion-music lifeline: the Amy Winehouse trench coats, bowling shirts, polos and leopard print shirt dresses have become as iconic as the brand itself. Other star collaborators, from rock band No Doubt to tennis player Andy Murray, have also left their mark on the British brand, while Belgian design maverick Raf Simons has most recently put out a sharp, mod-inflected collaboration -- think varsity jackets to complement polo shirts and chinos.
New Fred Perry Sales
Past Sales Featuring Fred Perry
Polos: Up to 75% OffYour sartorial secret weapon is a polo that can be dressed up or down, keeping you looking stylish no matter where you are. Take your pick from an array of colors, patterns, and prints from top brands like Orlebar Brown, John Varvatos, and Fred Perry.
Winter Tones: BurgundyWinter is here, and it's time to get your wardrobe color palette in check. Sure, you could reach for blacks and dark blues, but a more unexpected — yet equally seasonal — option is burgundy. This selection includes everything from duffle coats to boots to camo bombers in the color to ensure you'll stay stylish which staying warm.
Final FewOnce in a while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining. We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.
More Styles by Fred Perry
- Baby & kids' shirts & sweaters
- Men's T-shirts & crew neck shirts
- Men's V-neck sweaters
- Men's cardigan sweaters
- Men's casual shorts
- Men's crew neck sweaters
- Men's dress pants
- Men's dress, casual & print socks
- Men's hats, caps & beanies
- Men's jackets, coats & parkas
- Men's leather, suede & canvas belts
- Men's long sleeve casual shirts
- Men's luggage tags, duffle bags, eye masks & more
- Men's parkas & winter coats
- Men's polo shirts
- Men's pouches, travel kits, toiletry bags & shaving kits
- Men's short sleeve casual shirts
- Men's silk, cotton & twill ties
- Men's sneakers & running shoes
- Men's sports tops & T-shirts
- Men's sweatshirts & other sweaters
- Men's totes, messenger bags & flight bags
- Men's wallets