Fred Perry

Fred Perry

Fred Perry’s iconic polo shirts set off the sportswear-to-streetwear phenomenon: the brand, which also offers a wide range of clothing, shoes and accessories for men, women, and kids — from sweaters to sneakers to woven shirts to plaid wool dresses -- has long been an integral part of the British underground scene. The polo, with its iconic laurel logo, was launched at Wimbledon in 1952 by tennis star and proto preppy punk Fred Perry (who, incidentally, can also be credited with inventing the sweatband); the polo shirt quickly spread to other parts of youth subculture, beginning with its adoption by Mods in 1959 because they could wear it all night and still look good in the morning. More recently, the Fred Perry Subculture label has kept the musical connection alive, while a collaboration with the late, great Amy Winehouse produced several sought-after collections that also maintain the fashion-music lifeline: the Amy Winehouse trench coats, bowling shirts, polos and leopard print shirt dresses have become as iconic as the brand itself. Other star collaborators, from rock band No Doubt to tennis player Andy Murray, have also left their mark on the British brand, while Belgian design maverick Raf Simons has most recently put out a sharp, mod-inflected collaboration -- think varsity jackets to complement polo shirts and chinos.

New Fred Perry Sales

Past Sales Featuring Fred Perry

Fred Perry 100 Spring Must-Haves
SALE ENDED ON: April 16, 2014

100 Spring Must-Haves

A curated mix of sharp polos, chinos, espadrilles, and other essential pieces for the season.
Fred Perry Final Few
SALE ENDED ON: April 11, 2014

Final Few

Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all those stylish pieces in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.
Fred Perry Brighten Up Your Look
SALE ENDED ON: April 12, 2014

Brighten Up Your Look

It’s spring; feel free to live a little, especially when it comes to your accessories and footwear. Punch up your wardrobe right now with these selections from brands like Miansai, Del Toro, and Eastland.
Fred Perry Polos & Shorts
SALE ENDED ON: April 10, 2014

Polos & Shorts

The great thing about polos? You can wear them under sport coats, over jeans, with tailored pants and with shorts. Even better, they'll never go out of style (note: not a legal guarantee, but we're pretty certain). Here we've put together a greatest hits collection of polos and shorts from some of our favorite designers, including — but not limited to — Fred Perry, Gant Rugger, and Brooks Brothers.

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