Fred Perry was the proto-preppy punk. Even after winning all four Grand Slam tennis tournaments in the 1930s, the Bournemouth-born son of a cotton spinner was still despised by the tennis establishment. He didn’t care, and went on to give lessons to the likes of Charlie Chaplin and the Marx Brothers. Fred Perry also invented the sweatband and, in 1952, launched his eponymous polo shirt at Wimbledon. It wasn’t long before mods, skinheads, Rude Boys, and other British youth subcultures incorporated Perry’s polos — sharp at night, fresh in the morning — into their own looks. Today Fred Perry offers a wide range of clothing, shoes and accessories for men, women, and kids — from sneakers to woven shirts to plaid wool dresses. Every piece features Perry’s instantly recognizable laurel logo, based on an old Wimbledon symbol. In 2008, Fred Perry and Belgian design legend Raf Simons, famous for the clean lines he brought to fashion powerhouse Jil Sander, began to collaborate. Simons mined the Perry archives, adding bright fluorescent colors and slimming the silhouette. Simons describes the collection as "Futuristic Sportswear." We call it a perfect match.