Fred Perry was the proto-preppy punk. Even after winning all four Grand Slam tennis tournaments in the 1930s, the Bournemouth-born son of a cotton spinner was still despised by the tennis establishment. He didn’t care, and went on to give lessons to the likes of Charlie Chaplin and the Marx Brothers. Perry also invented the sweatband and, in 1952, launched his eponymous polo shirt at Wimbledon. It wasn’t long before mods, skinheads, Rude Boys, and other British youth subcultures incorporated his polos — sharp at night and fresh in the morning — into their own looks. (Not that you can't still wear a Fred Perry polo to play a few sets of tennis.) Today the Fred Perry label offers a wide range of clothing, shoes and accessories for men, women, and kids — from sneakers to woven shirts to plaid wool dresses. Every piece features Perry’s instantly recognizable laurel logo, based on an old Wimbledon symbol.