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About Frida

Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

Past Sales Featuring Frida

Sale Ended January 18, 2013

We ♥ Sparkle: Girls' Jewelry

If you know a little girl who loves bling, this colorful jewelry is the perfect gift. Charm bracelets, earrings, and necklaces coated with pink, red, and purple enamel add a pop of color to any ensemble, and the fun designs (think hearts, butterflies, cupcakes, and flowers) appeal to girly girls.

Sale Ended April 02, 2012

The Perfect Easter Basket

Don't stress about finding Easter gifts for your little one — we've got everything right here! From plush toys and dolls to jewelry and books, your cutie will be one happy kid on April 8. If you need help choosing, our buyer picked her top items for the perfect Easter basket here.

Sale Ended April 01, 2013

Girls' Earrings We ♥

Know a little girl who has her ears pierced? You're about to hit the jackpot. The earrings here come in all shapes and sizes: strawberries, cupcakes, flowers, shooting stars, elephants, and more are available in a host of hues.

Sale Ended October 07, 2011

Frida Girl Jewelry

Little girls love this fashionable line—just ask members of the Gilt Children's team—which proves, thanks to beautiful craftsmanship and subtle dashes of glitz, that kids' jewelry doesn’t have to be childish. Today’s collection includes everything a budding stylista needs in her jewelry box: drop heart and pearl earrings, butterfly studs, flower station necklaces, and spiral rings.