Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

Past Sales Featuring Frida

Frida Isabel Garretón: Special Occasion Dresses
SALE ENDED ON: March 9, 2014

Isabel Garretón: Special Occasion Dresses

Party-ready frocks with beautiful hand-embroidered details.
Frida Looks We Love: Girls' Dresses & Jewelry
SALE ENDED ON: February 3, 2014

Looks We Love: Girls' Dresses & Jewelry

Know a girl who loves getting dressed up? She's going to love this sale. The collection of dresses, bracelets, necklaces, and bags will leave your little fashionista pretty as a picture.
Frida Kids' Initial Necklaces & More
SALE ENDED ON: January 17, 2014

Kids' Initial Necklaces & More

One cool way to make your kids stand out: Adorn them with one of Amelia Rose’s beautiful initial charm necklaces. Each features a bold letter embossed in gold on a dainty matching chain, and all the letters of the alphabet are represented, so whether you’ve got an Ava or a Zahara, you’re good to go.
Frida Jewelry for Girly Girls
SALE ENDED ON: September 17, 2013

Jewelry for Girly Girls

Brace yourself for these sweet bracelets: Little girls everywhere will fall in ♥ immediately! The colorful accessories feature hearts, butterflies, bows, and flowers, and they provide the perfect amount of back-to-school bling.
Frida One-of-a-Kind Picks
SALE ENDED ON: July 31, 2013

One-of-a-Kind Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.
Frida Girls' Trend: Hippie Chic
SALE ENDED ON: July 13, 2013

Girls' Trend: Hippie Chic

Hippie style has never looked so cute! Your little flower child will love these '70s-inspired pieces that were made for the younger set. Fill her closet with flow-y dresses featuring embroidered details and pheasant tops that will keep her cool.
Frida Summer Sparkle: Kids' Jewelry
SALE ENDED ON: June 17, 2013

Summer Sparkle: Kids' Jewelry

Stylish girls will love topping off their outfits with these shiny accessories. Treat your daughter, niece or any of the little ladies in your life to these kid-friendly necklaces, bracelets, and earrings. Dazzle her with rose gold bangles, woven bracelets, pearls, and more.

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