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About Frida

Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

New Sales Featuring Frida & more

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Past Sales Featuring Frida & more

Sale Ended May 26, 2013

Fit for a Princess: Disney Toys & More

Give your little one the royal treatment with this majestic collection. Beauty and the Beast and Tinkerbell dolls take kids' imaginations on a wild ride, and princess-themed bedding and toy chests turn rooms into a fairy-tail inspired space. We even have costumes that let your dreamer play the part.

Sale Ended September 20, 2013

Apparel & Accessories

Oh, baby! There are so many things to do before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys, and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.

Sale Ended March 13, 2014

Sparkly Girls' Jewelry From $15

Bright heart earrings, flower charms, and more whimsical accessories she'll love.

Sale Ended March 10, 2014

Twirl-Worthy Easter Dresses

Pretty young things will be party-ready with these perfect spring frocks.