Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!
Total statement-makers, crafted in the U.S.A.
Life-of-the-party pieces with plenty of whimsical frills.
The ultimate holiday treats: stuffed rabbits, classic storybooks, and more.
Irresistibly playful jewelry embellished with flowers, butterflies, and bows.