Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!
Delight the little one on your list with these stylish clothes, retro-themed toys, and a lot more.
Give your little one the royal treatment with this majestic collection. Beauty and the Beast and Tinkerbell dolls take kids' imaginations on a wild ride, and princess-themed bedding and toy chests turn rooms into a fairy-tail inspired space. We even have costumes that let your dreamer play the part.
Oh, baby! There are so many things to do before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys, and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.
One cool way to make your kids stand out: Adorn them with one of Amelia Rose’s beautiful initial charm necklaces. Each features a bold letter embossed in gold on a dainty matching chain, and all the letters of the alphabet are represented, so whether you’ve got an Ava or a Zahara, you’re good to go.