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About Frida

Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

Past Sales Featuring Frida

Sale Ended September 10, 2012

We ♥ Purple!

If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.

Sale Ended March 17, 2012

Our Easter Boutique!

Don't stress about finding Easter accessories for your little one — we've got everything right here! From egg decorating kits to adorable dresses and shoes, your cutie will be one happy kid on April 8. If you need help choosing, our buyer picked her top items for the perfect basket here.

Sale Ended August 21, 2012

Cool Clothes for Tweens

As you know, tweens can be super-picky about their clothing. So we've made it our mission to find clothes that we know they'll want to wear, like the dresses, leggings, and tops here. All the looks cater to fashionistas in the making, and appeal to a multitude of styles.

Sale Ended April 02, 2012

The Perfect Easter Basket

Don't stress about finding Easter gifts for your little one — we've got everything right here! From plush toys and dolls to jewelry and books, your cutie will be one happy kid on April 8. If you need help choosing, our buyer picked her top items for the perfect Easter basket here.