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About Frida

Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

New Sales Featuring Frida

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Past Sales Featuring Frida

Sale Ended April 16, 2013

Pretty in Pastels

With spring comes a whole crop of new colors — purples, pinks, yellows, and greens take on lighter shades as the weather warms up. So give your child's wardrobe a burst of brightness with these dresses, polos, cardigans, and more.

Sale Ended December 24, 2012

For Babies & Kids

Delight the little one on your list with these stylish clothes, retro-themed toys, and a lot more.

Sale Ended September 20, 2013

Apparel & Accessories

Oh, baby! There are so many things to do before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys, and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.

Sale Ended August 03, 2012

Pippa & Julie Dresses

Dazzling. That's the first word that came to mind when we saw these dresses from Pippa & Julie. Little girls will love twirling in these party outfits, which include ruffles, bows, flower appliques, and more.